CPG PR Agency

Land National Media That
Drives Traffic, Sales,
and Authority

Funded and $1M+ CPG brands partner with us to build search dominance, retail credibility, and measurable growth beyond paid ads.

As Seen In

FORBES TIME GQ COSMOPOLITAN GOOD HOUSEKEEPING BUZZFEED

2K+

Total Placements

23%

Ave. Traffic Increase

100K+

Backlinks Built

+15

Av. DA Lift

Free Strategy Call

See If Your Brand Qualifies

We'll determine if PR is the right lever to accelerate your growth right now. No fluff, no pitch decks.

Custom authority score breakdown
Media angle evaluation
Honest growth assessment

★★★★★ 5-Star Rated · Clutch Staff Pick

Funded or $1M+ CPG Brands Only

The Problem

Why Most CPG Brands
Stay Invisible

You're Spending on Ads, Building Nothing

Paid traffic disappears the moment you stop paying. You're renting attention instead of owning authority. Every dollar drives traffic that doesn't compound.

Retail Buyers Google You and See Nothing

When a buyer, investor, or journalist searches your brand, they need third-party validation. An empty SERP kills deals before the conversation starts.

AI Search Doesn't Know You Exist

ChatGPT, Perplexity, and AI-powered search pull from media mentions. No press = invisible in the next generation of discovery.

Competitors Dominate Media and Search

While you run ads, competitors build backlinks, domain authority, and editorial credibility that make them the default choice.

We Build Authority Assets That Work While You Sleep

National press coverage creates a permanent, compounding foundation. Every placement builds search presence, validates your brand to buyers and investors, and positions you as the dominant voice in your category.

This isn't brand awareness. This is measurable business infrastructure.

Get Your FREE Media Plan →

Flagship Case Study

How Carved Landed 120+ Placements and Increased Traffic 23%

Carved came to us wanting national authority. We engineered a media narrative around their craft and story - then placed them everywhere their buyers were reading. In 8 months: 120+ placements, 1000+ backlinks, a 15-point DA lift, 23% more organic traffic, and 120M+ impressions. The press didn't just validate them - it became a permanent business asset.

We'll walk you through the full strategy on your call.

30 Placements
in 4 Months

120+ Total
Placements

23% Traffic
Increase

1000+ Backlinks
Built

+15 Domain
Authority Lift

120M+ Total
Impressions

“They didn’t just get us press, they built a media strategy that made our brand impossible to ignore. We had traffic coming from everywhere!”

John WebberCEO, Carved

Real Results

Outcomes Across
Every Scenario

Launch Proof

75M Impressions and 20K Visitors During Presale

Livv hadn't launched a single unit yet. We built national media momentum before day one - creating demand, credibility, and search presence before the product even shipped.

32Coverages in 6 Months

75MImpressions

20KVisitors in 2 Months

Pre-LaunchProduct Not Yet Live

We'll walk you through the full strategy on your call.

Revenue Proof

30% Sales Lift with National Media Coverage

Maverick & Co needed press that moved the needle on revenue - not just impressions. We built a campaign that put them in front of buyers, and the numbers showed it immediately.

100M+Impressions

30%Sales Lift

15%Traffic Increase

+10Domain Authority

We'll walk you through the full strategy on your call.

Why It Works

Authority That
Compounds

📈

Authority That Converts

Press improves search visibility, builds buyer confidence, and keeps compounding long after it's published. It's a business asset, not a trophy.

🤖

Search and AI Visibility

Media coverage positions you inside AI-driven search results. When buyers ask ChatGPT or Perplexity, your brand gets mentioned - not your competitor.

🏪

Retail and Investor Leverage

Press supports wholesale conversations and investor decks. When buyers Google you, they find validation - not silence.

🧪

Data-Driven Pitch Testing

We test angles for performance, not ego. Every pitch is engineered around what journalists are actually looking for right now, not guesswork.

📊

KPI-Tracked Campaigns

Traffic, backlinks, domain authority, and impressions measured every month. You always know exactly what your investment is producing.

⚡

Permanent Asset Building

Unlike ads that vanish, press stays forever. A Forbes feature from two years ago still drives authority today. We build assets, not rentals.

How It Works

Our 3-Step
Authority Framework

✍️

Engineer Your Narrative

We find the story inside your brand that national journalists actually want to tell - and build a pitch strategy around angles that perform, not ones that just sound good internally.

📰

Place You in National Outlets

We have the relationships. We know the editors. We pitch your brand to the outlets your buyers actually read, creating placements that drive real business outcomes.

📐

Stack Authority and Measure Impact

Every placement builds momentum. We track backlinks, DA, traffic, and impressions - then use each win to unlock bigger outlets and compound your authority over time.

Social Proof

What Founders Say

30% Sales Lift in 90 Days

"We were skeptical PR could move revenue. The results proved us completely wrong. The national coverage put us in front of buyers we had no access to before."

Hammer Tsui - Maverick & Co

120M Impressions in 8 Months

"They didn't just get us press - they built a media strategy that made our brand impossible to ignore. Every retail buyer meeting started with 'I've seen you everywhere.'"

John Weber - Carved

20K Visitors Before Launch Day

"We hadn't launched yet and already had 20,000 visitors from press coverage alone. The momentum they built was unlike anything we'd seen from paid campaigns."

Mark Clayton - Livv

Inbound Credibility That Closes Deals

"Retail buyers were coming to us. Investors had already read about us. That's the power of what they built - authority that keeps working without ongoing spend."

Cindy Dunstin Quirk - Scout & Zoe's

Questions

Before You Book

Yes, when it is done strategically. We do not chase random mentions. We secure placements that reach your buyers, rank in search, and support retail conversations. The result is increased branded search, stronger conversion rates, higher retailer credibility, and measurable traffic lift. For example, Maverick & Co saw a 30 percent sales lift during national media coverage. PR becomes a growth asset when it is aligned with revenue goals, not vanity impressions.

Most brands see early traction within the first 60 to 90 days. In the first 30 days, we finalize positioning, angles, and media targets. By month two, coverage typically begins to land. By month three, brands often see increases in traffic, branded search, backlinks, and inbound interest. PR compounds - the longer you stay consistent, the stronger the authority and search impact becomes.

We do not send generic press releases. We build your authority framework. That includes messaging refinement, angle development, media mapping, competitive positioning, and opportunity identification. You receive a clear roadmap of where you can win and why. Outreach begins once positioning is locked and aligned with measurable growth goals.

We measure what matters: traffic growth, backlink acquisition, domain authority lift, search visibility, branded search growth, and retail and investor leverage. Every campaign is tracked against performance indicators tied to authority and revenue impact. We are not interested in inflated impression numbers that do not move the needle.

We work with funded CPG brands or brands doing over one million in annual revenue. PR works best when you have product-market fit and the operational capacity to scale. If your brand is still validating basic demand, paid acquisition and product optimization should come first.

Authority does not happen in a single press cycle. Search lift, backlink accumulation, and national positioning require consistent momentum. A six-month partnership allows us to build sustained visibility rather than one-off mentions. This is how brands move from unknown to credible category player.

We guarantee strategic execution and momentum. We also offer a performance-based safeguard during the early phase of engagement. Our focus is not volume for the sake of volume - it is targeted placements that align with growth objectives. The brands we work with choose us because of track record and outcomes, not short-term promises.

Traditional agencies often prioritize press releases, vanity coverage, and monthly activity reports. We prioritize authority score growth, measurable traffic lift, and placements that increase search and buyer trust. Every campaign is built around growth leverage. If coverage does not support authority and revenue, it does not align with our model.

We work with funded and scaling brands across food and beverage, beauty and personal care, consumer wellness, home and lifestyle, and retail-ready product brands. If your product sells to consumers and benefits from national credibility, PR becomes a powerful accelerator.

PR does not replace paid ads - it strengthens them. Paid ads rent attention. PR builds authority that compounds. When buyers see your brand featured in trusted outlets, ad conversion rates improve, retailer trust increases, and customer acquisition becomes more efficient. The strongest growth brands use both strategically.

Brands that are pre-product, undercapitalized, unwilling to commit to consistent growth, or looking for instant viral wins are not a fit. We work best with founders who understand that authority is built deliberately and want measurable, long-term leverage.

Land National Media That
Drives Traffic, Sales,
and Authority

See If Your Brand Qualifies

Built For Brands
That Are Ready

✓ This Is For You If

✗ This Is Not For